Puma Collaborates With Squid Game, Netflix’s Most-Watched Show Of All Time
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Puma and Squid Game are collaborating on new items ahead of the second season
Puma is teaming up with Netflix’s hit series Squid Game to bring a thrilling new collection of apparel, footwear, and accessories, just in time for the debut of the highly anticipated second season. This collaboration takes Squid Game’s signature look to a new level, offering fans a chance to wear iconic gear inspired by the deadly contest’s infamous uniforms.
Highlights
One of the standout pieces is the revamped T7 tracksuit, which replicates the teal-green uniforms worn by the contestants in the series. With a custom staircase-inspired pattern and hidden Puma logos, the tracksuit embodies the show’s eerie aesthetic. The T7 Track Jacket and Track Pants are made with velour fabric and feature co-branded chest labels, custom hang tags, and a nod to the show’s signature staircase scene.
The collection also includes a matching backpack and cap, both featuring Young-hee, the haunting doll from Squid Game, adding a creepy yet cool touch to the look. Distressed hoodies and graphic T-shirts round out the collection, featuring iconic references to the games from both seasons of the show.
Cool Kicks
Footwear lovers will find exciting offerings in the Easy Rider and Squid Game Suede sneakers. The Easy Rider takes inspiration from the iconic “red light, green light” game, with scratch-off panels revealing a shift from green to red, while a hologram on the heel changes colors.
Additionally, the Squid Game Suede, inspired by the show’s ominous stair room, features bold color accents and zigzag overlays. It certainly captures the tension and thrill of the series. To celebrate the collection, Puma is hosting an exclusive activation at Sunway Pyramid from 19 to 29 December 2024. 
Visitors can try their luck with the Dalgona Challenge and win a limited-edition Young-hee Doll keychain. Plus, those purchasing any footwear from the Puma x Squid Game collection will receive a complimentary keychain, available while stocks last.
The Puma x Squid Game collection drops on 12 December 2024, with prices ranging from RM189 to RM549, available at Puma stores and online.

