Rosé And Dua Lipa Gear Up For A Speedcat Powered Adventure With Puma
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Originally launched 25 years ago, the Puma Speedcat was reintroduced in summer 2024, quickly gaining celebrity endorsements and sell-out appeal. Now, the iconic footwear is embarking on a new era of style with Rosé and Dua Lipa.
Star Power
Global icons Rosé and Dua Lipa set off on bold new adventures with the stylish kickers, embodying freedom, power, and unapologetic self-expression.
Under the desert sun, Rosé begins her journey in the sleek “Black” Speedcat, paired with a silver racing jacket, exuding effortless elegance. As she drives through sweeping highways and distant mountains, her wild ride captures the thrill of exploration and the unpredictability of the open road.
As the sun sets, Dua Lipa gears up in the classic “Red” Speedcat, paired with bold, all-black Puma racing-inspired gear. Her adventure unfolds under a fiery sunset, as she races through the vast desert and winds down at a retro roadside motel. Dua’s Speedcat-powered escape celebrates breaking boundaries and embracing spontaneity, turning every twist and turn into a fearless statement of individuality.
Stepping Into A New Era
Together, Rosé and Dua Lipa rewrite the legacy of the Puma Speedcat, showcasing its timeless versatility and power to inspire new generations. The performance racing-inspired silhouette has since been reimagined through exclusive collaborations and limited-edition releases, continuously evolving with every iteration.
As demonstrated by Rosé and Dua Lipa, the Puma Speedcat continues to be redefined as it is adopted by the trendsetters and pace-setters of each new generation. The collection will be available in classic “Red” and “Black” as well as a new “Pink Blush” version starting December 13, 2024 online and at Puma stores and selected retailers at a retail price of RM549.