Maison Piaget proudly announces the appointment of renowned Korean actress Gianna Jun as its newest Global Ambassador. A celebrated figure in both film and fashion, Jun now joins the esteemed ranks of the Piaget Society, alongside ambassadors such as Ella Richards, Lee Junho, and Apo Nattawin.

“We are thrilled and honoured to now have the very talented Gianna Jun by our sides and for our new icon, Sixtie, to benefit from her impressive aura,” said Benjamin Comar, CEO of Piaget.

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Jun, who was recently introduced to the Maison’s heritage and craftsmanship, reflected on the personal resonance of the appointment. “Discovering the depths of the archive at Piaget, all the different ways to craft the watches and jewellery with passion and care has been a privilege for me. I still vividly remember what I felt while discovering the Piaget watch that was passed on to me and how singular it was. It’s an honour to carry on the story today,” she shared.

Piaget’s legacy of bold elegance dates back to its pivotal 1969 launch of the 21st Century Collection in Basel, which captured the spirit of the cultural revolution of the 1960s and 70s. During this era, Yves Piaget fostered a vibrant community of artists, designers, and icons — from Andy Warhol to Elizabeth Taylor — creating a lifestyle brand rooted in creativity and joy.

Today, that spirit lives on in the Maison’s new generation of creations. At this year’s Watches and Wonders exhibition, Piaget introduced Sixtie, a striking new jewellery watch inspired by the glamour of the late ’60s. Its distinctive trapeze-shaped case and elegant Swinging Sautoir necklace, featuring a white opal dial, blend heritage with modern flair.

Jun now stars in a new global campaign, photographed by Ben Hassett, wearing the Sixtie watch and Sautoir — icons of a reimagined era. With her timeless presence and contemporary influence, she brings Piaget’s artistic legacy boldly into the future.