The OREO brand has joined forces with global K-pop superstars BTS to introduce the Limited Edition OREO & BTS Cookies, a new flavour inspired by hotteok, the popular brown sugar-filled pancake commonly found in South Korean street markets.

Created in collaboration with RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook, the special-edition cookie combines OREO’s signature chocolate biscuits with a sweet brown sugar pancake-flavoured creme. The flavour pays tribute to the group’s Korean heritage and childhood memories, with BTS revealing that both hotteok and OREO cookies were favourites growing up.

The collaboration marks OREO’s first global partnership with BTS and forms part of the brand’s wider strategy to create culturally driven collaborations that resonate with consumers worldwide. The campaign will roll out across more than 80 markets, bringing together OREO fans and BTS supporters through a series of interactive experiences.

Sweet Surprise

To celebrate BTS’s 13th anniversary, the limited-edition cookies feature 13 exclusive embossments designed by the group. These include individual member names, a BTS light stick and three special OREO cookie designs that combine to reveal a hidden message for fans. The packaging itself draws inspiration from the vibrant atmosphere of South Korea’s traditional street markets, reflecting the cultural roots behind the flavour.

Beyond the product launch, OREO is inviting fans to participate in what it describes as the world’s largest love letter to BTS. By scanning a QR code on participating packs or visiting the campaign website, fans can submit digital messages to the group, contribute to a global fan tribute and stand a chance to win exclusive BTS-themed prizes.

In Malaysia, OREO will host a special pop-up experience at Sunway Pyramid from 8 to 14 June 2026. Visitors will be able to sample the new hotteok-inspired flavour, submit messages to BTS and redeem exclusive merchandise with qualifying purchases while stocks last.

The Limited Edition OREO & BTS Cookies will be available for pre-sale from 2 June via OREO’s official Shopee store before rolling out to retailers nationwide for a limited time.