Mercedes-Benz Malaysia unveils the all-new electric Mercedes-Benz CLA in an exclusive preview. The iconic vehicle will be on display from 15 to 18 January 2026 at the newly launched Stars@Mercedes-Benz Bangsar, offering customers an early look at the brand’s next chapter in performance, design, and technology.

In 2026, Mercedes-Benz marks 140 years since the 1886 patent of the first gasoline-powered automobile. Over more than a century, the brand has continuously shaped mobility through engineering excellence, iconic design, attention to detail, and extraordinary customer experience. This legacy now enters a new era with the all-new CLA.

The all-new CLA offers more to customers in every dimension: more space, more refinement, more comfort, more intelligence, and more efficiency compared to its predecessor. It marks the beginning of a new product rollout and demonstrates how the brand is advancing electric mobility, digital intelligence, and design for the next generation.

The most intelligent Mercedes-Benz ever thanks to the Mercedes-Benz Operating System (MB.OS)

The all-new CLA is the first vehicle to fully operate on the in-house developed Mercedes‑Benz Operating System (MB.OS), making it the most intelligent Mercedes-Benz ever. The new AI-enhanced system makes it possible to equip every vehicle with supercomputers connected to the Mercedes-Benz Intelligent Cloud. This enables regular over-the-air updates for the most important vehicle functions, including driving assistance systems for the first time. This keeps the all-new CLA up-to-date and attractive for years to come.

With generative AI, the new MBUX Virtual Assistant revolutionises the relationship between vehicle and driver. It enables the kinds of complex, multi-turn dialogues – like you have with a friend – and has short-term memory. Based on ChatGPT4 and searches with Microsoft Bing, it unites the collective knowledge of the internet.

Thanks to Google Gemini, the virtual assistant is also well-versed in navigation-related questions. It can access information from the Google Maps platform to provide users with detailed and personalised answers to questions about navigation, points of interest, and much more.

The MBUX Virtual Assistant is always present on the Zero Layer as a “living” avatar in the form of the Mercedes-Benz star. During an active dialogue, it recognises emotions and can respond accordingly.

Effortless on the road: The all-new electric CLA is the “one-litre car” for the electric age 

With remarkably low consumption and an impressive range in this segment, the all-new electric CLA is taking electric mobility in everyday life to a new level. It achieves consumption as low as 12.2 kWh/100 km and a range of up to 792km according to WLTP. The 800-volt system can significantly reduce charging time in conjunction with the new battery generation. The all-new electric CLA can be recharged to a range of up to 325 kilometres within ten minutes.

Gorgeous: Emotive expression of athletic power

The all-new electric CLA captivates with an exciting interplay of intelligence and emotion, redefining desire. The long wheelbase, short overhangs, and a powerful GT rear are an emotive expression of athletic power. The car’s sporty proportions are enhanced by a low greenhouse, long bonnet with power domes, and large wheels.

The car’s muscular and athletic shoulders start at the front wheel arches and extend to the sculptural rear. The clear design language emphasises the sculpted surfaces with reduced lines and precise joints. The striking character lines on the flank create an interesting interplay of light and shade when viewed side-on.

The iconic and sporty A-shape grille has been reinterpreted for the electric age. The innovative seamless star panel is fully illuminated for the first time on a Mercedes-Benz production vehicle. A total of 142 individually animated LED chrome-effect stars create a distinctive brand signature.

It also features an expansive panoramic roof. This one-piece fixed glass roof has no central brace and extends seamlessly from the windscreen frame to the rear. It provides a new interior experience with an almost unobstructed upward view.

The all-new electric CLA is the first modern Mercedes-Benz with a frunk (front trunk) offering 101 litres of additional load space. At the rear, it offers a luggage compartment with a volume of 405 litres.

The all-new Mercedes-Benz CLA 250+ with EQ Technology is now open for pre-booking via our website at www.mercedes-benz.com.my/cla-electric and the price is estimated from RM295,888 (including 10% ST) for Peninsular Malaysia. Price is on the road, without insurance.

A personal Mercedes me ID and agreement to the Terms of Use for the Mercedes-Benz Digital Extras are required to use the services. In addition, the vehicle must be paired with the corresponding user account.

Upon expiry of the initial term, the services can be renewed for a fee, provided they are at that point still offered for the corresponding vehicle. At DC fast-charging stations with 500 amps based on the WLTP range.