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Loro Piana Announces The 2023 Ryder Cup Collaboration

Lifestyle Sports

Loro Piana Announces The 2023 Ryder Cup Collaboration

Loro Piana

The official supplier of team Europe, celebrates the quiet luxury of golf

Reaffirming its commitment to excellence in sport, Loro Piana announces the renewal of the collaboration with Team Europe for the 2023 Ryder Cup. Golf’s greatest team contest will be held from 25 September to 1 October 2023 at the “Marco Simone Golf & Country Club” in Rome.Loro Piana

With clothes meant to inspire their wearers, Loro Piana will dress the athletes and their entourages for all official events, on and off the course, lending a touch of sophisticated elegance to every part of the event.

Excellence Since The Beginning

Moreover, since 2016, when Loro Piana first designed the official uniforms for Team Europe, the Ryder Cup has been a sort of “open-air laboratory”. It serves as a unique occasion to test state-of-the-art fabrics in the field under a variety of atmospheric conditions to bring the savoir-faire that has been the maison’s hallmark to sportswear.Loro Piana

These hallmarks are meticulous design, attention to detail, predilection for natural fibres and excellent craftsmanship. These elements add up to a wardrobe that offers innate elegance and extraordinary performance. As such, the new clothes for Team Europe feature outstanding style, functionality and comfort and a new standard of tailoring to the world of golf.

New Technology

On top of that, 3D technology was also used for the first time to simulate the clothing’s reaction during the swing, and thus to develop and design performing products that guarantee ease of movement during play.Loro Piana

All six looks presented by the brand also include a short-sleeved polo with a shirt-style collar; a high-neck shirt with zipper in Comfort Light technical material combined with superfine wool, which has natural softness, stretch and heat-regulating capacity. This helps enhance ergonomic performance with a waterproof vest providing greater freedom of movement, guaranteeing unparalleled wearability.

Colours Are Everything

Finally, the four-pocket trousers in Rain System-treated stretch wool are lightweight and crease-resistant, with a classic fit and tailored details and the colours are in tones evocative of Italy, the European flag and Loro Piana’s emblematic nuance. Contrasting shades are generally used along the sleeves, shoulders, chest and collars to highlight the athletes’ movements with elegance and style.

Interested to know more? Visit the Official Loro Piana Website.


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