adidas has opened its Home of Originals concept store at The Campus Ampang, introducing a new retail format that moves beyond traditional mall spaces into a more community-focused setting.

Located in a repurposed campus-style neighbourhood hub, the store brings together a curated selection of adidas Originals apparel, footwear and accessories within an industrial-inspired interior. A dedicated “Made For You” zone adds a personalised element, reflecting the brand’s push towards more interactive, experience-led retail.

The opening also signals a broader shift for adidas Malaysia, positioning the space as a cultural and social hub rather than just a place to shop. Plans include community-led initiatives such as running clubs, local events and the upcoming transformation of the site’s মাঠ into the adidas Football Park, designed to extend activity beyond the store itself.

To mark the launch, exclusive opening weekend activations run from May 1 to 3, offering perks for adiClub members alongside collaborations with local names like Piccoli Lotti and Universal Bakehouse. Additional rewards and experiences, including fitness sessions with Flow Studio, are also part of the rollout.

With this latest opening, adidas is leaning into a more localised approach, using retail as a platform to connect sport, style and community within the evolving urban landscape of Kuala Lumpur.