Hyundai Motor Company marks a significant milestone with the official establishment of Hyundai Motor Malaysia (HMY), a newly formed local entity following the brand’s direct entry into the market.

This strategic move represents Hyundai’s evolution from a distributor-led model under Sime Motors to a principal-led operational approach, underpinned by deeper market commitment, enhanced customer engagement and a renewed focus on innovation and long-term growth.

As part of Hyundai’s broader global strategy to strengthen ties in key growth markets in line with its brand vision to drive more attention to the brand in Malaysia, three new models will be introduced, with local production (assembly in Kulim) commencing Q3 2025.

This plan to introduce new models (electric vehicles will also be joining this lineup) includes the popular in Indonesia and Philippines, Hyundai Stargazer MPV. This model is a potential rival to the very popular Perodua Alza and its sibling the Toyota Veloz. Another rival is the market leading Mitsubishi Xpander. All 7 seat people movers and in a price bracket of below RM99k.

The Hyundai Stargazer is known for its futuristic design, sleek silhouette, and aerodynamic features, aiming for a smooth ride and improved fuel efficiency.

Hyundai’s direct entry into the Malaysian market marks a significant milestone in its global expansion strategy underscoring a long-term commitment to the nation’s economic and industrial growth. This commitment is realised through its strong emphasis on sustainable development and a growing local presence.

The company is actively expanding its dedicated Malaysian team, laying the foundation for a robust nationwide dealer network and will be launching a series of on-ground initiatives designed to embed the Hyundai brand more deeply into the local automotive landscape.

With a growing workforce projected to reach 100 employees by year-end, Hyundai has firmly planted its roots by establishing its Malaysian headquarters in the heart of Kuala Lumpur’s financial district, at Menara Affin @TRX – reflecting its ambition to be at the centre of innovation and progress in Malaysia.