Häagen-Dazs is celebrating its commitment to delivering extraordinary moments with two exciting updates to its premium ice cream range in Malaysia. The classic Cookies & Cream flavour is receiving a boost with more chocolate cookie pieces, while the much-loved Pistachio & Cream is returning permanently after overwhelming demand.

These updates reflect Häagen-Dazs’ deep understanding of what matters most to its consumers, especially in Southeast Asia, where 82% of ice cream lovers prioritise premium ingredients in their indulgent treats.

“Every scoop of Häagen-Dazs should be an extraordinary moment,” says Tya Close, Head of Marketing at General Mills Southeast Asia. “When ice cream fans told us they wanted more cookies in their favourite flavour and couldn’t get enough of Pistachio & Cream, we knew exactly what to do – give them more of what they love.”

More Cookies

The upgraded Cookies & Cream recipe highlights Häagen-Dazs’ dedication to exceptional quality, featuring a significant increase in premium chocolate cookie pieces across all formats: 80% more in pints, 50% more in mini cups, and 45% more in stick bars. Each serving now offers a perfect blend of velvety vanilla cream and crunchy chocolate cookie pieces, retaining their satisfying texture.

The new formula strikes an exceptional balance between Häagen-Dazs’ signature smooth cream and the rich cocoa notes of the cookie pieces, elevating the overall taste experience.

Back For Good

After capturing the hearts of ice cream enthusiasts during a limited release, Pistachio & Cream is now a permanent fixture in the Häagen-Dazs collection. This flavour combines premium pistachios with Häagen-Dazs’ signature cream base, creating a layered, complex profile.

The natural pistachio flavour unfolds beautifully, with the subtle green hue and luxurious mouthfeel reflecting the quality of carefully sourced ingredients. The result is an indulgent ice cream that honours the authentic taste of premium pistachios.

The Häagen-Dazs Cookies & Cream and Pistachio & Cream flavours are now available in leading supermarkets, convenience stores, and online platforms throughout Malaysia. Both flavours come in pint and mini cup formats, with Cookies & Cream also available in stick bars for a convenient treat.