In an unexpected but exciting union of speed and storytelling, Formula 1® and Disney have announced a global collaboration that will bring the iconic Mickey Mouse & Friends into the world of motorsport from 2026.

The partnership aims to merge the high-octane thrills of Formula 1 with the beloved charm of Disney’s most recognisable characters. Through exclusive content, immersive experiences, and a range of themed merchandise, fans around the world will soon be able to experience Mickey, Minnie, Donald, Goofy and the gang like never before—in the fast lane.

Both brands are known for pushing boundaries in their respective fields, with Formula 1 continuing to attract younger, more diverse audiences and Disney maintaining its position at the forefront of global entertainment. This collaboration marks a bold step for both companies, seeking to blend storytelling and spectacle in a way that appeals to all ages.

“Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa,” said Emily Prazer, Formula 1’s Chief Commercial Officer. “It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market… It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions.”

The announcement comes at a time when Formula 1 is enjoying unprecedented growth among younger demographics. Recent data reveals that over four million children aged 8–12 actively follow the sport across the EU and US, while a significant proportion of social media engagement now comes from fans under 25.

Further details about the collaboration, including rollout plans and fan participation opportunities, are expected to be revealed in the coming months.