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Experience The Fast Lane Of Formula 1 With TAG Heuer At The Exchange TRX

Check out rare timepieces and a full-scale Red Bull Racing car.

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Experience The Fast Lane Of Formula 1 With TAG Heuer At The Exchange TRX

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Tag Heuer TRX

If you’re into fast cars, stylish watches, or just looking for something cool to check out in KL this month, TAG Heuer has just the thing. The brand has taken over The Exchange TRX with a Formula 1 Exhibition that’s all about speed, history, and a whole lot of adrenaline — and it’s open until 31 August.

This isn’t just about watches (though those are pretty spectacular). TAG Heuer is celebrating its big return as the Official Timekeeper of Formula 1 in 2025, after sealing a 10-year deal that cements its place back at the heart of the sport. For context, TAG Heuer’s F1 story started way back in 1969, when it became the first luxury brand to feature on a Formula 1 car, and since then it’s teamed up with some of the sport’s biggest names — think Ferrari, McLaren, and of course, Oracle Red Bull Racing.

The exhibition itself is packed with things to see and do. You’ll find a showcase of Formula 1 watches, from vintage throwbacks to the latest high-performance models under the “Designed to Win” campaign. There’s also rare memorabilia, interactive stations, and plenty of spots to soak in the atmosphere of the track.

But the real showstopper? A full-scale Red Bull Racing Formula 1 car sitting right in the middle of Central Exchange. It’s massive, it’s dramatic, and yes — it’s the perfect photo op.

On top of all that, visitors can join a contest with some epic prizes. The grand prize is a full trip to the Singapore Grand Prix — tickets, concerts, flights, hotel, the works. Runner-ups get their hands on sleek TAG Heuer lifestyle jackets.

So whether you’re a die-hard motorsport fan or just curious, this exhibition is well worth a pit stop before the end of August.

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