This Chinese New Year, Carlsberg is inviting consumers to bask in the beauty of artistically crafted Carlsberg Danish Pilsner and Carlsberg Smooth Draught artist-edition Chinese New Year (CNY) bottles and cans. The creative artwork is an expression of new beginnings and celebrations, inviting all to raise a toast to abundant blessings.

Colourful Start

The modern CNY festive packaging is the imaginative workings of the acclaimed, award-winning artist duo YAO from Malaysia and Su Su from China, both part of the renowned 1983ASIA outfit. The outcome is a creation that transcends cultural boundaries, radiating themes of renewal, joy, and good fortune.

This season, Carlsberg is bringing the festive spirit to life with immersive consumer engagements filled with vibrant performances and interactive moments to ring in the Year of the Snake with rhythm and energy.

Celebratory Get Togethers

Leading up to Chinese New Year, consumers can get in on the action with Carlsberg. Dive into the hustle and bustle of the interactive CarlsBazaar coming to 1 Utama Shopping Centre in Selangor from 9 to 12 January and Gurney Plaza in George Town from 16 to 19 January.

Consumers can also explore exclusive Carlsberg merchandise, including chic, limited edition Chinese New Year apparel from Carlsberg’s collaboration with TNTCO. Designed to bring festive energy to your wardrobe, this collection combines the joy of the season with stylish streetwear, featuring vibrant colours and symbols of prosperity. Alongside these stylish pieces, discover festive treats and exclusive

CNY Goodies

From now until 31 January 2025, consumers will be able to get a Lock&Lock Electric Grill Pan when they shop for three cartons of Carlsberg products.  Additionally, consumers who purchase three cartons of either 1664 or Connor’s will be eligible for exclusive rewards. With any purchase of 1664 variants, shoppers can win a special edition 1664 Mahjong set.

For Connor’s, a cool mini fridge will be available for redemption. These offers are also available at super- and hypermarkets and e-commerce sites. In convenience stores, consumers can redeem RM5 in Touch n’ Go eWallet credit and will be in the running to win an iPad Mini for every purchase of RM20 worth of Carlsberg products between 1 January to 28 February 2025.