EQ has joined forces with legendary Japanese studio TOHO Co., Ltd., the creators of Godzilla, to mark the monster’s 70th anniversary in spectacular style. The collaboration comes in the form of a commemorative video released by TOHO, in which Godzilla makes its first roar in Southeast Asia.

In a striking scene, the monster is shown towering over Kuala Lumpur, with the iconic Petronas Towers and EQ prominently featured in the skyline. The fleeting yet memorable appearance has sparked a playful partnership between EQ and TOHO, with EQ celebrating the occasion in a variety of creative ways.

T-Shirts And Cocktails

Limited-edition “Happy 70th Anniversary” merchandise has been produced, including bespoke T-shirts and collectible luggage stickers, which will be gifted to select guests and supporters. These unique items serve as a tangible reminder of the collaboration and Godzilla’s enduring cultural impact.

Fans and visitors can also enjoy a special culinary tribute at EQ’s award-winning rooftop bar, Sky51. The bar will serve a limited-time signature drink, “King of Monsters,” available in both alcoholic and non-alcoholic versions. Designed to honour Godzilla’s cinematic legacy, the beverage promises a fun and indulgent experience for guests looking to celebrate the iconic creature in style.

Monstrous Partnership

Donald Lim, Chief Executive Officer of Equatorial Group, said: “We were absolutely delighted to see the world-famous monster romping through Kuala Lumpur and passing by EQ in TOHO Corporation’s commemorative video.”

He added, “This unique cameo comes at a time when EQ has recently been recognised on the prestigious Travel + Leisure 2025 list of Top 100 Hotels in the World at #22. We are especially proud to note that EQ is the only property in Malaysia to have made that list.”

“Along with this moment of pop culture, we decided to have some fun and create some souvenirs. Special thanks go out to TOHO Corporation and TOHO Entertainment Asia for allowing us to do so. We can’t wait to see what Godzilla’s next adventure might be.”

For fans of Godzilla, this partnership with EQ cements a playful yet lasting connection between the beloved monster and Kuala Lumpur. It offers fans and guests a unique way to celebrate the King of the Monster’s legacy in the heart of the city.