This partnership brings exclusive fine wine and dining to Southeast Asia

UOB cardholders in Singapore and ASEAN countries can look forward to a love fest of gastronomic experiences, as Robert Parker Wine Advocate announces an exciting two-year partnership with UOB in its world-first collaboration with a financial institution across multiple ASEAN markets.

Why Robert Parker?

In case you didn’t know, Robert Parker Wine Advocate is the world’s premier independent wine buyer’s website with a database of more than 450,000 tasting notes, scores and reviews from professional critics around-the-world.

What To Expect

This partnership aims to cater to the finer palates of the region’s growing affluent population. The High-Net-Worth population 1 in Asia Pacific stands at 7.2 million as of 2022, a 4.2 per cent year-on-year increase from 2021.

Along with the segment’s growth, about 70 per cent of High-Net-Worth-Individuals are prioritising curated luxury goods and experiences, and close to 65 per cent are focused on expressing their wealth through cultural proficiency.

Ms. Jacquelyn Tan, Head of Group Personal Financial Services, UOB, said, “Consumer preferences are changing, alongside the growth in their personal wealth. As our regional retail customer base strengthens to over 7-million strong, we continue to expand our offerings and privileges to cater to every lifestyle, passion and need. Robert Parker Wine Advocate shares our ambition to serve our consumers through unique experiences, and we are excited to embark on this partnership with them.”

Unique Experiences For All You Love About Food And Wine

On top of that, starting from the second half of the year, UOB cardholders in Singapore, Malaysia, Thailand, Vietnam and Indonesia will also enjoy exclusive access to world-renowned fine wine publication, Robert Parker Wine Advocate.

The publication boasts a comprehensive database of over 450,000 wine reviews and tasting notes from the international team of wine critics at Robert Parker Wine Advocate, and a weekly wine content and a specially curated wine dinner experience.

Additional Perks For UOB Customers In Malaysia And Thailand

UOB is also the official bank partner for The MICHELIN Guide in Malaysia and Thailand. This exclusive partnership promises additional entitlements for UOB cardholders in these two countries, including special privileges and exclusive access to events that will further elevate their dining experiences.

More information can be found on the Official Robert Parker Advocate Website.