Tiger Beer has roared into a bold new era with the official reveal of its striking new visual identity, unveiled in spectacular fashion at Heineken Malaysia’s brewery with a dynamic projection mapping display.

Marking a major milestone for the brand, the refreshed look reflects Tiger Beer’s progressive spirit and fearless ambition, while staying true to the iconic brew that has captured hearts since 1932. At the heart of the new design is a rising tiger – a symbol of courage and determination – complemented by a vibrant colour palette of deep blue, energetic orange, and premium silver.

The updated packaging also features a distinctive “claw” element drawn from the “i” and “g” in the Tiger logo, representing the brand’s unstoppable momentum and forward-thinking ethos. The global redesign aims to unify Tiger Beer’s image across all markets, setting a bold tone for the future.

The Big Unveil

The new visual identity was dramatically unveiled through a projection mapping display that lit up the brewery’s façade, transforming the space where Tiger Beer is born into a canvas of innovation and celebration. Guests at the exclusive event were among the first to experience the transformation and enjoy the redesigned packaging straight from the source.

Beyond the visual refresh, Tiger Beer is continuing to push boundaries with bold collaborations and immersive consumer experiences, reinforcing its commitment to inspire drinkers everywhere to “Uncage Their Tiger.”

As part of its Roaring New Look, Same Great Taste campaign, Tiger Beer is rolling out nationwide promotions from now until 30 June 2025. At selected coffee shops and food courts, consumers can get a foldable tote bag with purchase of three big bottles of Tiger Beer or Tiger Crystal.

In participating bars, pubs, hypermarkets, supermarkets and convenience stores, consumers stand a chance to redeem exclusive rewards such as the 8g 999.9 Tiger Gold Bottle or the limited-edition Tiger Travel Bag. Online purchases will be accompanied by a Tiger Travel Bag or RM5 Touch ‘n Go eWallet credit, subject to availability.