Motorsport has long been dominated by high-speed, high-stakes action—and now, with an exciting new partnership, TAG Heuer is driving change in a whole new direction with F1 Academy. The iconic Swiss watchmaker has announced its official partnership with the racing series, becoming both the Official Partner and the Official Timekeeper for the series starting in 2025.

The partnership is about more than just timing laps; it’s about empowering the next generation of female talent in motorsport.

A Platform For Driving Talents

Launched in 2023, F1 Academy is a race series designed specifically to boost female participation in motorsport. Built on the proven Formula 4 specification, the series offers a unique platform for young female drivers to compete on a global stage, alongside the fast-paced action of Formula 1.

The series aims to provide the best support to help these drivers progress into higher levels of competition.

The F1 Academy car, designed by Tatuus, is a carefully crafted blend of performance, safety, and driver development. With its sleek design and focus on the future of motorsport, the F1 Academy car provides the ideal environment for rising stars to sharpen their skills and make their mark.

But F1 Academy isn’t just about the on-track competition. The series also gives back to the grassroots level through its Discover Your Drive initiative, a global program that aims to increase female participation in motorsport both on and off the track. This initiative is all about inspiring more women to get involved in motorsport and make their dreams a reality.

Precision And Performance

For TAG Heuer, motorsport goes beyond sponsorship – it is part of the brand’s DNA. From Formula 1 to endurance racing, the brand has been at the heart of motorsport for decades, known for their precision, performance, and innovation. This new partnership with F1 Academy is the next step in TAG Heuer’s long-standing commitment to the racing world, but with a fresh focus on promoting gender equality in the sport.

A Vision For The Future

“TAG Heuer’s values align perfectly with those of F1 Academy—innovation, performance, and an open, egalitarian spirit,” explains Antoine Pin, CEO of TAG Heuer. “We’re honoured to continue our connection with motor racing through this partnership, which will help accelerate the progress of female talent.”

Susie Wolff, Managing Director of F1 Academy, echoed this sentiment, adding: “We are proud to welcome TAG Heuer as our Official Partner and the first-ever Official Timekeeper of F1 Academy. This partnership reflects our shared commitment to empowering female talent and accelerating change in motorsport.”

This collaboration is a powerful reminder that motorsport is about more than just speed—it’s about creating opportunities for everyone, regardless of gender. With TAG Heuer’s support, F1 Academy is poised to not only create the next generation of female racing drivers but also break down barriers and change the face of motorsport for good.

Racing Ahead

Looking to the future the partnership between TAG Heuer and F1 Academy is more than just an exciting development in the world of motorsport. It’s more of a step towards a more inclusive and diverse sport.

With this commitment to fostering young talent and challenging the status quo, it creates ample opportunity for more women to rise to the challenge and prove that the racetrack is theirs to conquer. As F1 Academy continues to grow and push the boundaries of what’s possible, it proves without a shadow of a doubt that racing is definitely not a man’s world anymore.