Swatch Pays Tribute To Watchmaking And Celebrates The Oceans
Swatch Tributes Blancpain’s Fifty Fathoms With Its Latest Collaboration
Swatch is celebrating another Swiss watchmaking icon, Blancpain’s Fifty Fathoms. This watch was born exactly seventy years ago and revolutionized watchmaking by becoming the first true diver’s watch. Launched in 1953, the Fifty Fathoms was created by a diver to meet the needs of underwater exploration.
An Instant Hit
It immediately became the professional timekeeping tool of choice for diving pioneers and elite marine corps around the world. For its new collaboration, Swatch honours this icon with five new models, all while staying true to itself in a fun, playful way and incorporating a profound love for the ocean in the collection as well.
Named Bioceramic Scuba Fifty Fathoms, the collection references the brand’s own diver’s watches, the SCUBA line. The watches in this non-limited collection faithfully reproduce all the Fifty Fathoms hallmarks, superior water resistance, outstanding legibility, mechanical movement, secured rotating bezel and anti-magnetic protection.
A Shared Inspiration
Blancpain and Swatch drew their inspiration from the deep seas to create a collection of five Swatch models. Each one is named after one of the blue planet’s five oceans, namely, the Arctic Ocean, Pacific Ocean, Atlantic Ocean, Indian Ocean and the Antarctic Ocean.
True to form for a diver’s watch, the Bioeramic Scuba Fifty Fathoms is water resistant in deep water, down to 91 meters. It’s another nod to Blancpain, the name Fifty Fathoms refers to the fathom. Historically the maritime measure of depth in the English-speaking world, fifty fathoms equals 91 meters (about 300 feet).
The Bioceramic Scuba Fifty Fathoms is equipped with a Swatch mechanical movement, the SISTEM51, the first and only mechanical movement whose production is entirely automated.
The mechanism is anti-magnetic, thanks to its NivachronTM hairspring, and has just 51 parts including one central screw as well as a 90-hour power reserve. In 2013, SISTEM51 revolutionized the world of automatic watches with its visible movement, the front tells the time, the back tells the story.
More information and details can be found on the Official Swatch Website.