Swiss watchmaker OMEGA has unveiled its latest innovation with the launch of a new campaign titled “My Little Secret”, celebrating the introduction of the brand’s first-ever Aqua Terra in a 30 mm case size.

Designed with modern versatility in mind, the new collection consists of 12 distinct references, offering a wide array of vibrant dials and premium materials. From stainless steel and two-tone combinations to 18K Moonshine™ Gold and 18K Sedna™ Gold, each timepiece provides an opportunity for women to express their individuality through luxurious design.

At the heart of this refined collection is OMEGA’s latest mechanical marvel. Two specially engineered movements have been introduced: the Master Chronometer Calibre 8750 for stainless steel and two-tone models, and the Calibre 8751 for the 18K gold pieces. Both calibres have been reimagined from the ground up to suit the watch’s more intimate proportions.

Star-Studded Campaign

“The most beautiful part of the watch is the one you cannot immediately see,” said Raynald Aeschlimann, President and CEO of OMEGA. “Our new calibres represent OMEGA’s highest expression of precision engineering, hidden within yet defining the watch’s essence.”

The “My Little Secret” campaign marks a creative first for OMEGA, capturing the moment of personal revelation as each woman discovers – and shares – her new Aqua Terra 30 mm. A striking film accompanies the release, portraying the watch being passed from one woman to another in a series of rhythmic exchanges, symbolising the irresistible urge to share something too beautiful to keep hidden.

OMEGA has enlisted six notable women to front the campaign, each celebrated for their achievements across diverse industries:

Ashley Graham, trailblazing model and advocate for inclusive beauty standards.

Danielle Marsh, K-pop star known for her distinctive vocals.

Tems, Grammy-winning singer-songwriter acclaimed for her emotive compositions.

Ariana DeBose, Academy Award-winning actress and stage performer.

Marisa Abela, BAFTA-winning actress recognised for Industry and her portrayal of Amy Winehouse in Back to Black.

Sunday Rose Kidman Urban, an emerging model bringing fresh energy to the fashion world.

With the Aqua Terra 30 mm, OMEGA delivers a statement of subtle sophistication, wrapped in a secret worth sharing.