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McLaren Steps Into The Sneaker Business With New HySpeed Athletic Footwear


McLaren Steps Into The Sneaker Business With New HySpeed Athletic Footwear

McLaren HySpeed

Famous for its range of supercars and extensive motor racing background, McLaren has now stepped into the footwear business. Yes, McLaren Automotive, the luxury supercar maker is now making sneakers and by all accounts its HySpeed collection looks pretty spiffy.

APL | McLaren HySpeed Collection

Naturally, McLaren isn’t solely responsible for this new endeavour, nor does it harbour dreams of taking on players like Nike and Adidas. The HySpeed collection is first and foremost inspired by McLaren supercars and hypercars. Its intent is to bring to market a new range of luxury footwear that further progresses design, performance, technology, and construction.

To bring the shoes to life, McLaren partnered with high-performance athletic footwear brand, Athletic Propulsion Labs. The first offering from the collaboration is the limited-edition APL | McLaren HySpeed, a breath taking new silhouette designed as an all-purpose performance running trainer which marks the luxury supercar maker’s first footwear collaboration.

Performance Trainers

McLaren HySpeed Sneakers

Designed as an all-purpose performance running trainer, the footwear launches in five bespoke colourways, directly influenced by McLaren’s supercars. The HySpeed features a three-piece segmented midsole with APL FutureFoam pods in the front and rear.

This is connected by a full-length lightweight carbon fibre plate topped by an all-new nitrogen infused midsole compound that is engineered for supreme responsiveness and energy rich compression. Additionally, the shoe has a microfibre heel with extended wings and an internal advanced fitment system with three-piece cushion heel padding and APL’s signature Souffle Sockliner.

The outsole also references design details of McLaren’s supercars, featuring a tread pattern inspired by performance tyres that are designed for speed and grip. For those keen to get their hands on these new McLaren shoes, be prepared to fork over USD450 (RM2000).

That said, the footwear is available for both men and women and is presented in colours inspired by McLaren cars. The APL | McLaren collaboration comes in White/McLaren Orange, White/Black/Ombre, Rose Dust/Creme, Energy/Metallic Silver, and McLaren Orange. Each pairs of shoes arrives in its own specially-designed box, featuring a drawer styled design.

The APL | McLaren HySpeed Collection is available to purchase online and at select retailers globally.

(Images: McLaren Automotive)


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