Jaguar sold just 49 cars in April 2025 throughout Europe, following backlash over the company’s rebrand.

Jaguar’s Europe sales plunged from 1,961 units in April 2024 to just 49 vehicles in April 2025.

This significant drop is attributed to Jaguar’s transition to an all-electric brand and a controversial rebranding campaign. While Jaguar Land Rover as a whole posted record profits for FY25, driven by Land Rover sales, Jaguar’s sales figures reflect a deliberate pause in production and sales as part of their strategic shift.

Here’s a more detailed breakdown:

Europe Sales Collapse: Jaguar sales in Europe saw a drastic 97.5% decrease in May, with only 49 vehicles sold compared to 1,961 in the same month the previous year.

EV Transition and Rebranding: This decline is linked to Jaguar’s transition to an all-electric lineup and a rebranding campaign that involved a new logo, futuristic designs, and a focus on minimalist slogans and androgynous models.

Controversial Campaign: The rebranding campaign has been criticised for alienating loyal customers and potentially misreading the brand’s identity and market demand.

Deliberate Production Halt: Jaguar intentionally paused production of its vehicles at the end of 2024 as part of its transition to an all-electric brand, which also contributed to the sales dip.

Jaguar’s first production car under the rebrand will be an electric four-door GT, set to be revealed in late 2025 before reaching showrooms next year. Targeting the likes of Bentley and Rolls-Royce with an imposing design and deluxe interior, it remains to be seen how far upmarket the Jaguar brand can go, and this will be the model to answer that question.

Meanwhile, the last Jaguar electric car made little difference in Malaysia. The Jaguar I-Pace “Stealth” package starts from RM12,000 in Malaysia

Building on the success of the Jaguar I-Pace launch by Jaguar Land Rover Malaysia (JLRM) earlier this year, the multi award- winning electric vehicle (EV) is now set to enhance its aesthetics with the introduction of the “I-Pace Stealth” Pack, designed to add a more distinctive design and dynamic appearance to the sporty EV SUV.

ABOUT JAGUAR

Jaguar inspires like no other. Since 1935, it has been at its best when looking forward. A copy of nothing.

Now, a new era begins. The first physical demonstration of Jaguar’s exuberant design will be shown at Miami Art Week.

Fearlessly unique and emotionally engaging, it strives for the highest level of creative endeavour. This new identity and visual language are symbols of change that respect the past and inspire what’s to come. 

IMPORTANT NOTICE

JLR is constantly seeking ways to improve the specification, design and production of its vehicles, parts and accessories and alterations take place continually. Whilst every effort is made to produce up‑to‑date literature, this document should not be regarded as an infallible guide to current specifications or availability, nor does it constitute an offer for the sale of any particular vehicle, part or accessory. All figures are manufacturer’s estimates.