Chivas Regal 18 may look different now, but it still tastes just as good as you remember

Chivas Regal has unveiled a bold new look for its iconic Chivas 18, the Scotch whisky that masterfully balances tradition with contemporary luxury. Renowned for its rich heritage and craftsmanship, the refreshed Chivas 18 boasts an updated design while retaining its commitment to premium quality.

New Look, Same Great Taste

With over 85 unique flavour notes in every sip, it continues to stand as a testament to the art of whisky blending. Recently awarded Gold at the 2024 International Spirits Challenge, Chivas 18 remains a standout in the whisky world, celebrated by connoisseurs and enthusiasts alike.

The new design reflects this ongoing innovation, combining sleek, modern elements with deep-rooted brand heritage. The redesigned bottle of Chivas 18 now features a taller, more elegant silhouette with rounded shoulders. The label has been reimagined with a jewel-like, layered effect that catches the eye, and the iconic Luckenbooth, an emblem of Scottish tradition, now takes centre stage.

Culture First

This symbol, embossed into the glass base, represents the timeless values of Chivas Regal. The classic shield and crossed spears, also embossed in glass, are symbols of loyalty and protection, reflecting the bond between founders James and John Chivas, whose entrepreneurial spirit led to the creation of the world’s first luxury whisky.

Additionally,Chivas Regal 18’s revitalised look brings it in line with previous updates to Chivas Regal 12, Chivas Regal Extra, and Chivas Regal XV, reinforcing the brand’s evolution while staying true to its roots.