The Banyan Group has also unveiled a robust pipeline of 19 properties to debut in 2024

Celebrating three decades of creating exceptional experiences across hotels, spas, residences, food and retail, Banyan Tree Group is evolving its corporate umbrella brand from “Banyan Tree Group” to “Banyan Group”. This brand shift reflects the Group’s evolution into a dynamic, multi-brand hospitality powerhouse.

Since 2019, the Group has doubled its brand portfolio, bringing its pioneering spirit, design-led experiences, and purpose driven mission to new destinations, including Banyan Tree AlUla in Saudi Arabia, Garrya in Kyoto, and Folio in Osaka, Japan, Dhawa in Ho Tram, Vietnam, Homm in Huzhou, China and Banyan Tree Dubai in the United Arab Emirates.

Moreover, 2023 also marks a year of strong and steady business performance that has surpassed pre-pandemic levels. Will this pan out the way the group hopes? Let’s wait and see.

New Sustainability Commitments

Simultaneously, the company has maintained its pioneering spirit and commitment to both design-led experiences and a purpose-driven mission of stewardship and responsible tourism. In 2024, Banyan Group will align with United Nations Climate Science-based Targets to develop a comprehensive 2030 Sustainability Roadmap that addresses both environmental and human capital development in line with its founding ethos of Embracing the Environment, Empowering People.

New Programming and Initiatives

During its 30th anniversary in 2024, the Group will launch Beyond, a new digital companion that offers a holistic experience across its codified wellbeing framework, and withBanyan, an experiential members programme that rewards engagement, interactions and actions.

The celebration extends globally with 11 trade pop-ups, engaging global consumer campaigns, the launch of 8 signature scents inspired by the Group’s eight pillars of wellbeing and limited edition artisanal anniversary gifts, all crafted in collaboration with the communities where the Group operates.

More information can be found on the Official Banyan Group Website.