Experience the luxury of Audemars Piguet now in the fashion capital of Italy

Swiss Haute Horlogerie manufacturer Audemars Piguet has announced the opening of its new AP House on Via Bagutta, in one of Milan’s most prestigious neighbourhoods, seven years after the AP House concept made its debut in this famous centre of history, culture, design, fashion and gastronomy.

Home Away From Home

Located in the former Garage Traversi, which was entirely renovated in recent years to restore its original aesthetic, the new space spans five floors and combines heritage, technology and highly contemporary design to take the brand’s experiential retail approach to new heights.

An Original Concept

Designed as a timeless space for lovers of the brand, the initial AP House concept was created in collaboration with some of the Manufacturer’s most valued clients, imagining how brand founders Jules Louis Audemars and Edward Auguste Piguet would live in the 21st century, travelling the world and sharing their passion for beautiful watches.

Paying Tribute To Milan’s Culture

The new AP House Milano is located on the iconic Via Bagutta, just a few metres away from Piazza San Babila and the famous Montenapoleone fashion street. Revered for its architecture and culture, Via Bagutta was once home to many artists and intellectuals, including the playwright Carlo Goldoni and the writer Alessandro Manzoni.

Superior Interior Design

With a surface area of over 1,600 m2 spread across the building’s 5^th and 9^th floors, the AP House will offer watch enthusiasts an unprecedented experience of the brand in an original concept that reflects the vibrant energy of Milan.

A Place To Remember

Believing in the power of creativity to feed culture and connect people, Audemars Piguet fosters dialogue between creative fields. The brand’s long-standing affinity with the world of music, contemporary art, gastronomy and technology permeates the environment of the AP House Milano.