Universal Pictures’ spectacular new cinematic event, Wicked is set to hit cinemas and Pernod Ricard is getting in on the action with Absolut. The vodka brand is toasting to the power of friendship and inclusivity by offering fans mystifying cocktail recipes to conjure up magical moments.

Mix It Up

Reshma Dhati, Senior Brand Director for Absolut explains that the brand’s partnership with Wicked is designed to bring together friends to join in the excitement of the cultural phenomenon of the film and its enduring lesson about the power of inclusion.

Part of the collaboration includes the “Wicked Cocktails Straight from Oz” cocktail kit, which is sadly mostly reserved for the American marker. The kit though provides a gateway to bring the fantasy film’s theme straight to consumers.

It includes everything needed to mix up enchanting cocktails at home with friends new and old. Recipes include the Absolut Kahlúa x Ozspresso Martini, Absolut x Ozmopolitan, Malibu x Popular Pink Punch, Skrewball x Thrillifying Nutty Elixir, as well as Absolut x Wickedly Dirty Martini – a specialty green cocktail inspired by Absolut partner and Wicked enthusiast, Evan Ross Katz.

Cocktail Creation

Evan Ross Katz admits his love for the musical fantasy. The writer, podcast host, cultural commentator explained that he loves to host dinner parties where we enjoy great food, cocktails and celebrate pop culture by creating a space where everyone can just be themselves.

“My drink of choice is a Dirty Vodka Martini, so it’s been so fun partnering with Absolut to create a special Wicked-themed green twist on my go-to martini with edible green glitter,” said Katz. “It’s part of the kit and will be at my next dinner party so don’t be shy and give the Absolut Wickedly Dirty Martini a try!”

Through these unique cocktails, Absolut and the Pernod Ricard portfolio are helping 21+ consumers immerse themselves in the magical world of Wicked. Before the show, fans can transform their homes into a pink and green kaleidoscope of colour with the Wicked-themed cocktails.

At select theatres, bars and restaurants there will also be limited-edition cocktails offered to add an extra layer of delight. Universal Pictures’ Wicked is set to premiere in cinemas this November.

(Images: Pernod Ricard)