As Formula 1 prepares to return to Singapore, PUMA is putting a distinctly Southeast Asian spin on motorsport style with two limited-edition jerseys inspired by the region’s rich cultural heritage.

Created exclusively for Southeast Asia, the Scuderia Ferrari SEA Edition Jersey and McLaren Mastercard F1 Team SEA Edition Jersey bring together the visual language of Formula 1 and the increasingly influential world of football-inspired fashion.

Rather than simply reproducing team colours and logos, the collection looks to the region’s architecture, textiles and traditional crafts for its design vocabulary.

Motorsport Meets Regional Craft

At the centre of the collection is a graphic language influenced by the Sino-Portuguese architectural style, particularly its distinctive Art Deco elements found throughout Southeast Asia.

These architectural references are layered with motifs drawn from traditional crafts across the region, including Indonesian batik, Thailand’s Mudmee weaving, Vietnamese brocade, Malaysian batik, Philippine traditional weaves and Peranakan tile designs.

The result is a collection that treats the motorsport jersey as a contemporary canvas for regional identity, reflecting what PUMA describes as a spirit of “Unity in Motion” — where speed, progress, tradition and creativity converge.

Ferrari And McLaren Get A Southeast Asian Makeover

The Scuderia Ferrari SEA Edition Jersey, launched in Singapore, Malaysia and Indonesia on 1 August, followed by Thailand, Vietnam and the Philippines on 15 August, is available in Club Red and Shoji.

Its tonal all-over print draws on Peranakan heritage, with intricate floral motifs adding texture to Ferrari’s instantly recognisable visual identity.

The McLaren Mastercard F1 Team SEA Edition Jersey launched in Singapore on 4 August, followed by the rest of Southeast Asia on 15 August. Offered in Espresso Brown and Black, it features patchwork-inspired batik graphics punctuated by McLaren’s signature papaya orange.

The collection arrives at a moment when motorsport fashion is increasingly extending beyond traditional team merchandise, with racing jerseys becoming part of a broader lifestyle wardrobe.

By grounding both designs in Southeast Asian visual culture, PUMA gives the pieces a relevance that extends beyond the racetrack — connecting the global spectacle of Formula 1 with the diverse creative traditions of the region.

Both jerseys retail for RM299 and are available through PUMA’s official website and selected PUMA stores.