Barbie fans gets ready to flip out with an all-new phone. Brought to life by Human Mobile Devices (HMD) and Mattel, the new cool smartphone exudes true Malibu style reminiscent of the style icon that needs little introduction.

Hello Barbie!

Made possible through a collaboration between HMD and Mattel, the new Barbie phone delivers a burst of nostalgia along with a splash of glam. Pink, effervescent with a touch of retrospective appeal, the new flip phone offers calling and texting features and more.

Pink, chic and sleek, it’s also got a mirror on the front (so you can touch up on the go) and it is the perfect tool to live your best life and take a vacation from your smartphone.

“In our fast-paced digital world, it can often feel like the online buzz never stops. This phone encourages you to ditch your smartphone in times when you just want less browsing and more fun, all with the help of a true cultural icon, Barbie,” said Global Chief Marketing Officer at Human Mobile Devices, Lars Silberbauer.

Customise And Accessorise

Developed in close collaboration with the in-house design team at Mattel, the new HMD Barbie Phone is redolent of the original, vintage-chic Barbie world, albeit with a load of added modern sparkle.

It comes in a bold pink Barbie cover, but also has two fabulous interchangeable back covers. It’s like having a new phone every day, matching your mood and your outfit. This pocket-sized wonder comes with a dazzling set of stick-on crystals and adorable retro Barbie stickers.

It also comes with a pastel beaded phone strap in different and adorned with phone charms inspired by the doll’s most iconic looks. All this is packaged within an adorable Barbie and HMD branded jewellery box to store this precious new accessory.

Tech Features

Sporting a bespoke user interface, the phone comes with Barbie wallpapers and Barbie app icons to support digital wellbeing. The device also comes with hidden easter eggs for key Barbie dates and words, try spelling out BARBIE by pressing *#227243# and see what happens.

The 0.3MP camera with torch delivers authentic Y2K style images, perfect for those who want photos with classic phones and vintage cameras. A Barbie camera frame also helps provide a cool border for your snaps.

The phone delivers a nine hour talk time on a full charge. Switch on the device and you’ll be greeted by a ‘Hi Barbie!’ boot up sound. Additionally the pared back Barbie style user interface is easy to navigate. It’s even got Malibu Snake switching apples for watermelons in true whimsical Barbie style.

(Images: HMD)