Homegrown brand sets the trend with aesthetic brilliance and fabulous fabrics 

Welcome to the world of Joey & Mom, where baby fashion meets innovative lifestyle design. This Malaysian brand is creating waves with its stylish and high-quality baby products, perfect for modern families looking to add a touch of aesthetic flair to their little one’s wardrobe.

Core Values

At the heart of Joey & Mom’s success are three key principles, namely Aesthetic Design, Quality Craftsmanship, and Value for Money. By blending bamboo with cotton, the brand offers a range of products that not only pamper delicate baby skin but also prioritise sustainability, a commitment that’s so important in today’s world.

One of their standout products is the bamboo and cotton blend swaddle, loved for its softness and durability. Joey & Mom’s swimwear line is another hit, featuring trendy designs that echo adult fashion, making it a hit with both parents and their little ones.

Safety First

Safety is paramount at Joey & Mom, with certifications like the Global Organic Textile Standard (GOTS) and OEKO-TEX ensuring that their textiles are free from harmful substances. This commitment to quality and safety gives parents peace of mind knowing their babies are wrapped in the best.

Reflecting on the brand’s success, founder Purani Selvaratnam says, “We’ve come a long way, from sold-out expos to exciting collaborations. Our team of mothers is passionate about empowering fellow moms through our products and opportunities.”

Branching Out

Looking forward, Joey & Mom has big plans for expansion. They’re focusing on strengthening their presence in neighbouring markets like Singapore and plan to triple their retail partnerships in and around Kuala Lumpur by the end of 2024. New product categories and potential brand launches are also in the works, promising to redefine baby lifestyle in the region.