De Beers 2023 Holiday Collection, An Ode To The Enchanted Lotus Collection
Celebrate the timeless allure of the De Beers Enchanted Lotus Collection
De Beers welcomes the 2023 festive season with a new holiday campaign that celebrates the beauty, joy and wonder bestowed by its natural diamond jewellery. Shot and directed by Scandebergs, the artistic creative duo composed of Alberto Albanese and Stefano Colombini, the campaign features celebrated Chinese model Sui He, alongside Punjab-born model and artist Amrit Kaur and Brazilian model Jadi Wegener.
An Enchanted Collection
Together, the three radiant stars explore a shimmering winter wonderland, following a powerful, magnetic force which guides them to the source of De Beers’ iconic Enchanted Lotus collection. Throughout the campaign, the three protagonists are resplendent in jewellery from this collection.
Moreover, the scintillating designs are inspired by the lotus flower, a revered symbol of eternity and renewal. Representing the power of life through its daily reawakening, the flower blooms in abundance throughout Botswana’s Okavango Delta, a country of deep significance to the House of De Beers.
The campaign references De Beers’ unique connection to the source, which affords the House unparalleled access to the Earth’s most spectacular diamonds, while also ensuring their superior quality, traceability and positive impact.
On top of that, the enchanting force that attracts the three women represents the irresistible allure of natural diamonds, and their sense of wonderment when the source is revealed reflects the immense joy that De Beers diamond jewellery brings to those who wear it.
Globally acclaimed model Sui He, a fixture on runways, magazine covers and international campaigns, wears the newly launched Enchanted Lotus diamond pendant alongside a diamond eternity necklace from the De Beers Classics range. On her finger sparkles a ring featuring a one-of-a-kind Fancy Vivid yellow-orange diamond, one of Nature’s rarest treasures. Her look is finished with a DB Classics tennis bracelet and a pair of elegant diamond sleeper earrings.
Find out more on the Official De Beers Website today.