Bacardi launches the collection with a speakeasy-inspired pop-up

This October, Bacardi Rum wants you to dance like everyone’s watching as the world’s most awarded rum brand announces its partnership with Amsterdam-based luxury streetwear brand Filling Pieces.

An Unlikely Duo

The collaboration sees the brands join forces on the first Bacardi x Filling Pieces dancefloor-ready capsule collection including the ultimate Bacardi x Filling Pieces Dancing Shoe, which will be available online from 18 October 2023 as well as at a unique pop-up in the Filling Pieces flagship store in Amsterdam, during Amsterdam Dance Event.

The speakeasy-inspired experience will see Bacardi Rum take over the Filling Pieces Flagship store in the city’s historic Canal District, between 19 and 21 October 2023. The space will be transformed to showcase the nine-piece Bacardi x Filling Pieces limited-edition collection, consisting of outerwear, hoodies, t-shirts, and sneakers, inspiring you to dance the night away in true style.

Business Becomes A Party

Fans will see the flagship Filling Pieces store transform into a one-of-a-kind retail and party experience with cocktail bars serving the Bacardi Mojito, Caribbean Colada and more as well as a special Bacardi x Filling Pieces cocktail found in a secret speakeasy-style bar.

Sneaker heads will enjoy a dance floor where the ‘Sound of Rum’ will come alive through the hottest DJs the city has offered, such as Jarreau Vandal, CinCity, Philou Louzolo and Patrick Mason will mix electronic music and the Sound of Rum like never before.

Dance The Night Away

The pop-up event is set to take place during one of the world’s biggest electronic and dance festivals, Amsterdam Dance Event. The five-day music extravaganza draws in some of the most respected artists within the genre, making it the ideal backdrop for a partnership rooted in self-expression, dance, and music.

The Bacardi x Filling Pieces collection will be dropping on 18 October 2023 and can be purchased online via the Official Filling Pieces Website or in-store at its Flagship location.