This Christmas, Ferrero Rocher is celebrating the joy of thoughtful giving with Add Your Golden Touch, a festive campaign that highlights the beauty of shared moments and heartfelt gestures. Whether it’s a family gathering, a dinner party with friends, or a simple act of appreciation, the chocolate brand invites everyone to elevate celebrations with its iconic golden pralines.

Central to the campaign is the idea that hosting is an expression of care. Ferrero Rocher has long been a familiar presence at year-end festivities — adorning tables, gifting baskets and holiday spreads across Malaysia. Its signature gold wrapping and layered blend of chocolate, hazelnut and wafer make it a timeless symbol of generosity and celebration.

This year also sees the introduction of new seasonal offerings, including Raffaello T3 and T15, as well as the Ferrero Collection T3. Raffaello’s delicate combination of crisp coconut, smooth cream and whole almond brings a touch of elegance to festive gifting, while the Ferrero Collection’s trio of Ferrero Rocher, Raffaello and Ferrero Rondnoir provides a refined assortment for those who enjoy variety. These new formats are ideal for personal treats, hostess gifts or table accents.

Ferrero Rocher also celebrates a milestone with Ferrero Rocher Origins, which has been awarded Product of the Year 2025 in both Malaysia and Singapore for its T15 pack. The recognition reflects the brand’s focus on craftsmanship, premium ingredients and the pleasure of shared indulgence.

From 1 November to 31 December 2025, Malaysians can participate in the Add Your Golden Touch contest for a chance to win exclusive prizes. A minimum purchase of RM35 worth of participating Ferrero products in a single receipt allows shoppers to register at FerreroRocherMY.com and play a game. Prizes include an 8D7N trip to Italy for two, staycations at Pangkor Laut Resort, and Touch ‘n Go e-vouchers.