Under Armour is turning the page on a new chapter with the launch of UA ECHO, a lifestyle sneaker that pushes the boundaries of performance, design, and street culture. Known for helping athletes break barriers, the brand is now breaking out of the arena—and onto the streets.

UA ECHO isn’t just another drop—it’s a statement of identity. Designed for a new generation that moves between gym, street, and social spaces without skipping a beat, the shoe reflects the energy, ambition, and self-expression of Gen Z. With UA ECHO, Under Armour is expanding its influence beyond sport and into the cultural space of modern lifestyle wear.

Step Into Style

Built with a bold, sculpted silhouette, the shoe features a multi-layered monofilament mesh upper that delivers breathability and structure. SlipSpeed technology—Under Armour’s signature convertible heel—allows wearers to seamlessly switch from a snug performance fit to a casual slip-on. Meanwhile, an asymmetrical speed-lace system ensures a secure, adaptive fit that moves with you.

The design is equally about function and form. Full-length HOVR cushioning offers impact absorption and energy return for all-day comfort, while a lightweight, flexible outsole supports easy transitions—from city streets to night scenes.

This launch marks a new direction for Under Armour—not just in footwear, but in how the brand shows up in culture. It signals more than just a product; it’s the beginning of a new creative era, with innovation, collaborations, and fresh energy leading the way.

UA ECHO is priced at RM699 and available now at all Under Armour Brand Houses nationwide and online.