Once upon a time the premium or luxury vehicle segment was dominated by Germany’s BMW, Mercedes-Benz and Volkswagen’s Audi and of course Porsche, whose decades of brand heritage carried far more weight than American, Japanese ...
Well known fact that American auto brands have long lost their premium appeal. Then we saw how Korean brands started delivering premium cars with cabin fit and finish that made European auto executives start worrying ...
Lexus Sport Concept Might Be The LFA Replacement Just yesterday during the Monterey Car Week, Toyota’s luxury brand Lexus took the wraps off its new Sport Concept. This is a preview of what we’ve been ...
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