K-pop fans in Penang are in for a treat as global sensation Rosé brings her Rosie pop-up store to the island for the very first time. Following the concept’s buzzing debut in Kuala Lumpur earlier this year, the Penang edition will run from 27 October to 2 November 2025 at Gurney Plaza, offering fans an immersive journey into the Blackpink member’s debut solo album, Rosie.

Fan Engagement

The pop-up has already made waves in Tokyo, Seoul, New York and Hong Kong, attracting queues of fans eager to experience Rosé’s creative world first-hand. Penang’s instalment is expected to draw a similar crowd, thanks to its blend of exclusive merchandise, interactive photo zones and album-inspired installations. Open daily from 10am to 10pm, it promises an engaging experience for both casual visitors and die-hard fans.

Behind the pop-up is ALLSTAR IP, the exclusive rights holder for Rosie-related merchandise in Malaysia. Known for bringing global pop culture brands to the local market, the company aims to deliver meaningful fan experiences through curated, limited-edition products.

Exclusive Merch

“We’re thrilled to bring the Rosie pop-up to Malaysia and give fans access to exclusive content and merchandise they can’t find anywhere else. This event reflects our commitment to connecting global pop culture with Malaysian audiences in exciting and authentic ways,” said Esther Goh, Company Director of ALLSTAR IP.

At the pop-up Rosie fans in Penang can look forward to limited-edition apparel and accessories inspired by the themes of the album, including artistic motifs from tracks such as Number One Girl. A series of Instagram-worthy set-ups will spotlight the album’s story of self-discovery and heartbreak, allowing visitors to step into Rosé’s visual universe.

Added Bonus

Shoppers will also be rewarded with special gift-with-purchase collectibles. Every purchase comes with two exclusive photocards, while those who spend RM199 or more will receive a Penang-exclusive Photocard A. Spending RM399 or above unlocks both Penang-exclusive Photocards A and B — expected to be hot collector’s items.

Admission to the Rosie pop-up store in Penang is free, and merchandise will be available while stocks last.