LG Electronics Malaysia is ushering in a new era of smart home living with the launch of LG Subscribe, a revamped and forward-thinking home appliance subscription model, replacing LG Rent-Up. The move redefines consumer access to premium technology by eliminating the financial strain of full ownership and providing a flexible, customer-first solution.

The milestone announcement was made at an exclusive event attended by Lee Zii Jia, Malaysia’s Paris 2024 Olympics Men’s Singles Badminton Bronze Medallist and LG Brand Ambassador. LG Subscribe introduces a transparent and accessible model aligned with LG’s global Future Vision 2030, evolving LG into a Smart Life Solution Company.

The subscription plan includes 10 premium home appliances such as:

LG PuriCare Water Purifiers

LG CordZero Vacuum Cleaners

LG ArtCool Air Conditioners

LG WashTower Laundry Systems

Subscribers enjoy 5–7 years of professional maintenance, LG ThinQ smart connectivity, and tailored payment options for every budget.

“This marks a pivotal step in making cutting-edge technology accessible to more Malaysians,” said Justin Choi, Managing Director of LG Electronics Malaysia. “It’s about creating smarter, more connected lifestyles.”

As part of this transformative vision, LG also introduced the LG PuriCare ATOM-U Water Purifier – a sleek, space-saving undersink system that combines minimalist design with state-of-the-art purification technology, reflecting LG’s commitment to health, style, and innovation.

The dual launch of LG Subscribe and the ATOM-U underscores LG’s dedication to reshaping not just products, but also how consumers interact with technology in their daily lives.