Johnnie Walker Jumps On The NFT Bandwagon With BossLogic
NFTs or non-fungible tokens are everywhere these days. This is why it isn’t surprising to see numerous brands jump on the bandwagon. The latest to hook itself up to the trend is Johnnie Walker, who has roped in the talents of BossLogic to create unique pieces of digital art, which will accompany their Masters of Flavour NFTs.
Now, if you’re wondering what the world’s No.1 Scotch Whisky brand has to do with the prominent graphic artist, read on. BossLogic (real name Kode Abdo) has been roped in by Johnnie Walker to create seven one-of-a-kind works of art for the Masters of Flavour NFTs.
Those familiar with the works of the artist will recall his works on film posters and his fancasts. For Johnnie Walker, BossLogic has created a collection of unique art pieces, which will be paired with seven rare bottles of 48 year old Blended Scotch Whisky.
Johnnie Walker Masters of Flavour is crafted from fleetingly rare whiskies – all aged for at least 48 years– from the four “ghost” distilleries of Port Dundas, Brora, Glen Albyn and Glenury Royal. It sits in a hand blown, green baccarat Crystal decanter and is beautifully presented in a handcrafted, wooden cabinet.
Once In A Lifetime Experience
But buyers won’t just be getting some cool BossLogic artwork and a bottle of exquisite Scotch whisky. They will also gain an exclusive VIP experience. Seven whisky connoisseurs will get the chance to own an extremely rare bottle of 48-year-old Johnnie Walker Masters of Flavour NFTs, their very own digital art and also have access to an exclusive brand experience in Scotland.
Each Masters of Flavour NFT comes with a one-off opportunity to take a once-in-a-lifetime trip to Johnnie Walker Princes Street – the brand’s visitor experience in Edinburgh, Scotland. They will also get to stay at the palatial Gleneagles Townhouse and tour the iconic Glenkinchie Distillery, which plays such an integral role in the crafting of Johnnie Walker whisky.
The trip also includes a guided tour of the Diageo Archive and enjoy VIP tastings of only the rarest and most collectible whiskies from the Diageo collection.
Johnnie Walker Masters of Flavour NFTs is available for purchase but exclusively on Blockbar.com. The collection is offered on a first-come, first-served basis and is priced at US$35,000 (RM153,650). Each buyer must have either US$35,000 in their Ethereum based wallet connected to the site or receive pre-approval if they intend to pay via wire transfer.
Users who successfully purchase a Johnnie Walker Masters of Flavour NFT will also receive an artwork NFT by BossLogic transferred to their wallet along with the opportunity to redeem the Scotland experience.
(Images: Johnnie Walker)