Westin Teams Up With Abbott World Marathon To Get Travelers Race-Ready
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Hotel Chain Westin to offer hospitality from start to finish
Underscoring the brand’s newly reimagined and beloved WestinWORKOUT Gear Lending program, Westin Hotels & Resorts is once again reinforcing its commitment to wellness with its latest collaboration.
Going The Distance
Westin is now teaming up with Abbott World Marathon Majors (AbbottWMM), the series of six of the most renowned marathons in the world, for a first-ever, multi-year hospitality partnership. The new collab will champion race travelers and their supporters during the AbbottWMM major weekends.
Moreover, the collaboration, activated at select Westin properties in Boston, London, Berlin, Chicago, New York City, and Tokyo, will offer new, tailored experiences to help marathoners of all levels get to the starting line and cross the finish line. It will also offer exclusive perks to celebrate the achievements of Six Star Finishers.
What Westin Has To Say
Westin Will also offer Recovery Concierges, who will provide best-in-class recovery tips using the new signature Gear Lending kits that are available for guests to borrow at Westin properties around the world, as well as dedicated training and recovery sessions led by Hyperice and Bala instructors. This is all to help runners on their run and the Abbott also the Westin Marathon Zone will offer lite bites and beverages inspired by the brand’s Eat Well Menu program throughout thee weekends.
Eat Well Snack Packs will also be available for supporters as well as convenient grab-n-go items for runners in addition to a poster-designing station will be available to create celebratory signage for their loved one as well as branded pom poms and cowbells to cheer them on for supporters. Also available will be Curated itineraries, featuring the latest and greatest in each city, will be available to make the most of the destination on marathon weekends.
Catherine Flint, Senior Director, Global Brand Management, Westin Hotels & Resorts, said, “For decades, travel has been a fundamental part of running, with runners selecting destinations and planning travel around coveted milestone races. Westin – a brand that has always been rooted in enhancing guests’ well-being and enabling them to stay active while traveling – is supporting race travelers with new energy at the Abbott World Marathon Majors.”
More information can be found on the Official Westin Website.