Enjoy a new kind of style for the 2025 with Tory Burch

Tory Burch is welcoming the Year of the Snake in 2025 with an exclusive, limited-edition Lunar New Year collection that celebrates joy, prosperity and good fortune. Available in boutiques across China, the Asia Pacific region, and select locations in North America, Europe and Japan, this festive capsule will also be available for online shopping.

For The New Year

The Tory Burch Lunar New Year 2025 collection offers an exquisite range of handbags, footwear, ready-to-wear pieces, jewelry and accessories, all thoughtfully designed to symbolize luck, wisdom, and prosperity. Drawing inspiration from the Year of the Snake, the collection features refined serpent details.

A crystal-embellished snake winds its way through the metal clasp of a handbag, while the enamel handles of a satin mini tote mimic the graceful curves of the reptile. The snake motif is also beautifully reflected in an embellished wool cardigan and elegant jewelry pieces.

In addition to the exclusive designs, the collection features favourites from Tory Burch’s mainline collection, including pieces from the bestselling T Monogram family, offering the perfect mix of seasonal celebration and timeless style.

A Luxury Experience 

The campaign imagery for the collection will be displayed in lightboxes at luxury shopping destinations and boutiques, bringing the festive spirit to shoppers. The in-store experience is equally immersive, with red shopping bags featuring serpentine shapes in a gold T-Monogram pattern, designed to evoke the sleek curves of a snake.

The theme continues in window displays and on red packets for gifting at select locations. Digital wallpapers and stickers for social media offer an added touch of celebration, allowing fans to share the festive spirit online.

Get It Now

The Tory Burch Lunar New Year 2025 collection is now available both in stores and online, offering the perfect way to celebrate the new year with style, elegance and prosperity. Don’t miss out on this limited-edition capsule designed to usher in a year of fortune and joy.