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The BWT Alpine F1 Team Travels In Style With Berluti


The BWT Alpine F1 Team Travels In Style With Berluti

Berluti Alpine F1

Style is synonymous with the world of fast cars and clearly, nothing’s quite as quick on four wheels than a Formula One car. That explains why some major players in fashion have consistently formed partnerships with the team’s competing in motorsport’s premiere series. The latest of which is Berluti, who have hooked up with the BWT Alpine F1 Team.

At the Miami Grand Prix earlier this year, the Parisian Maison was established as Alpine Elegance Partner. This is the latest instance in Berluti’s history of exceptional collaborations, which have long been part of the Maison’s DNA.

Berluti Alpine F1 Team

Perhaps though with Alpine F1, Berluti has found an ideal partner that also shares similar passions and heritage. The Alpine brand dates back to 1955, when Jean Rédélé, a young man passionate about competition, formed an automotive brand before going on to design the legendary A110 car seven years later.

Since then, the company has evolved into Alpine F1 Team in 2021, taking victory at the Hungarian Grand Prix the same year.

Berluti x BWT Alpine F1

As it embarks on its second Formula 1 season, Alpine’s core values of passion, innovation and excellence meet Berluti’s focus on craftsmanship, know-how and cutting edge technique. This new partnership will see Berluti provide elegance kits to the BWT Alpine F1 Team drivers and executive team. An emblem of masculine elegance, Berluti provides a complete, head to toe wardrobe for modern men.

The team’s current line-up, two time Formula 1 World Drivers’ Champion Fernando Alonso and Esteban Ocon who took his maiden Formula 1 victory at the 2021 Hungarian Grand Prix will, alongside the Executive team, wear Berluti wardrobe on selected occasions.

Composed off a formal suit and an informal jeans, embroidered shirt and cashmere blazer ensemble, the kit also features accessories and shoes. This included the new Eden lace-up as well as the classic Playtime sneaker and the iconic Alessandro lace-up court shoe, both displaying an Alpine-inspired blue patina.

To top it off Berluti has also handcrafted a made-to measure Venezia leather case – also with a blue patina – to contain the team’s steering wheels. This unique object is a first for Berluti, and also for Formula 1.

(Images: Berluti)


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