TAG Heuer And Porsche Collaborate On A Nod To The Racing Universe
The two brands highlight their history with another collab
Both TAG Heuer and Porsche are two brands that on the surface, seem to be two worlds apart. However, both brands share a rich history that is built upon an independent and powerful mindset and a dedication to design excellence. For around 70 years, their paths have been meeting and intertwining on and off the racetrack.
The solid and lasting bond between Porsche and the watchmaker comes mainly from their joint roots in motorsports, with the most obvious common thread undoubtedly being the Carrera name itself. Now get ready for the newest product of the two brands’ collaboration, the TAG Heuer Carrera Chronograph x Porsche Orange Racing.
TAG Heuer and Porsche first joined hands in February 2021, forming one of the strongest partnerships ever between an automaker and a watchmaker. Since then, the two brands have collaborated on five extraordinary timepieces. The latest timepiece represents the sixth out of this world watches.
The new TAG Heuer Carrera Chronograph x Porsche Orange Racing is a model that showcases the enduring passion for racing shared by both brands. The Carrera Panamericana is a legendary race, reputed to be one of the most dangerous in the world.
It inspired Porsche, which won its first class victory at the Carrera Panamericana race in 1954, naming its most powerful model in its honor. It also served to inspire Jack Heuer, who decided to name his new 1963 chronograph accordingly after hearing about the race’s highly evocative name from the Rodriguez brothers in Sebring in 1962.
The Porsche 911 Carrera and the TAG Heuer Carrera have since each become icons.After already sharing several memorable achievements, it is only natural that the two brands decided to develop a new special edition of the TAG Heuer Carrera Chronograph as the perfect symbol of their shared racing heritage.
TAG Heuer CEO Frederic Arnault said,“With such a strong heritage shared with Porsche in the racing field, we are excited to present a new watch that embodies every aspect of this incredible sport. It is also a nod to the history shared by TAG Heuer and Porsche – a history on which we continue to build. Together, with their expertise and creativity, our teams have created a bold and powerful timepiece encased in a sporty yet elegant design.”
Robert Ader, Chief Marketing Officer, Porsche AG, added “The TAG Heuer Carrera Chronograph x Porsche Orange Racing is all about the racing universe and represents the high performance and thrill of speed, values that we share deeply with TAG Heuer, and a fine example of our common mindset as we continue our exciting journey as partners.”
The TAG Heuer Carrera Chronograph x Porsche Orange Racing is currently in stores, visit the Official TAG Heuer Website to find out more.