Ray-Ban Launches The New Reverse Collection Of Lenses
Get ready for something unlike anything you’ve ever seen with the Ray-Ban Reverse
Decade after decade, legendary eyewear brand, Ray-Ban dares to present the unexplored. Led by this insatiable curiosity, the brand turns eyewear on its axis with the release of the Reverse collection: four unisex sunglass styles featuring an impossible new lens, completely reversed featuring famed supermodel, Vittoria Ceretti as the face of the campaign.
Different From The Rest
Moreover, an exceptional feat of advanced engineering, the shape of the lens shifts from traditional convex to concave without sacrificing on optical precision, thanks to the innovative astigmatic prismatic and resolving powers. This gives the eyewear a unique but also constantly changing look.
Finished with a high performance anti glare treatment, the pantoscopic lens is primed to reduce up to 70 percent of the reflections at wavelengths to which the eye is most sensitive. Four iconic silhouettes serve as the springboard, inverting the meaning of classic design with its entry into the avantgarde giving customers more options to choose from.
More Options, More Style
On top of that, the Ray-Ban Reverse Aviator, Wayfarer, Caravan and Boyfriend were developed with an ergonomic universal frame, all of which gently trace the curves of the cheekbone to fit and compliment every face shape. This not only compliments the wearer’s face but also gives the frame more style.
Crafted with consideration for our planet, the collection utilises a palette of sustainable materials, including bio-based nylon Lenses with a 41 percent bio-based carbon content bio-based acetate frames with a 67 percent bio-based carbon content and 100 percent recycled packaging card and cleansing cloth.
Get It Now
The Ray-Ban Reverse Collection can be purchased at all Ray-Ban Stores beginning 15 May 2023 and will be available throughout all owned and operated EssilorLuxottica wholesale channels starting from 15 June 15 2023. The collection starts at €165 (RM832).
Get yourself a pair or two on the Official Ray-Ban Website.