The Mercedes-Benz Malaysia “Christmas in a shoebox” is a CSR initiative

Mercedes-Benz Cars Malaysia returns with its 13^th installation of the annual “Christmas in a Shoebox” social initiative, spreading joy to 47 children at Rumah Hope in the holiday season and ending 2023, which has been an otherwise very uneventful year, on a positive and high note.

Amanda Zhang, CEO & President, Mercedes-Benz Cars Malaysia said, “As we wrap up a meaningful and impactful year, our annual ‘Christmas in a Shoebox’ stands as a strong testament to our commitment to community engagement. It is a joy to see the children at Rumah Hope happy.”

“Our employees also had fun participating in this festive CSR initiative event, doing their bit to create a better and sustainable future for the next generation Mercedes-Benz Cars Malaysia is committed to creating a better future within the communities surrounding it, through its sustainability, social and corporate initiatives.” Zhang added.

Moreover, Zhang concluded with, “With sustainability being our guiding principle and a key corporate strategy, we have consistently created a positive impact within the communities this year through our CSR initiatives which included the ‘Grants for Good’ campaign and our renewed partnership with the Nicol David Organisation’s ‘Little Legends’ initiative. While giving back to society, we also fostered employee camaraderie and relations, unity and cohesiveness across the company towards good causes.”

Mercedes-Benz Malaysia’s employees also embraced the true essence of the season by playing an integral role in brightening the holiday season for the children. With genuine care and attention, they bought gifts for each child, ensuring that the presents aligned with the individual wishes expressed on their wishlists.

These gifts were then personally delivered by the employees, affectionately referred to as the “elf squad,” in a fleet of Mercedes-Benz EQ vehicles transformed into festive sleighs adorned with reindeer decorations. Upon their arrival, the elf squad engaged the children in games and placed their wishes on the Christmas tree.

On top of that, the children also had the chance to showcase their creativity by crafting paintings reflecting the essence of Christmas and sustainability. A surprise appearance from Santa brought delight to the children as he handed out the personally curated gifts.

The event concluded with the children and the elf squad sharing a delightful meal, bringing smiles all around. This is truly a great way for Mercedes-Benz to show how much they care for the community and also proves how well the German brand takes care of its customers and markets alike.