Dining Out & About

Janice Wong Now Open In Selfridges, London

Aquarius October 13, 2022

This is the first Singaporean confectionary in London’s Department Store

This week, multi-award-winning chef, Janice Wong, launches her confectionary brand of the same name at Selfridges in London. This move marks the brand’s entry into the UK and signifies its expansion into Europe. It also marks the first time the world renowned London Department Store will house a Singaporean confectionary brand.

Customers at the iconic store on Oxford Street will find the Janice Wong stand on the lower ground floor with tantalizing chocolates infused with the brand’s signature flavours like Calamansi, Baileys, Yuzu, Coffee Kopi, Gula Melaka Pandan as well as Laksa Leaf Lemongrass.

These delicious chocolates will all be packed in a stylish new box design and will be sold for anywhere between £15 to £66 or more. They can be purchased in the store or can be shipped to you within the UK or Europe soon. Although we would assume eating the chocolate fresh at the stand would be best.

The stand will also sell the brand’s handcrafted “Pure Imagination” bean to bar chocolates, the brand’s flagship bean to bar cafe launched in Singapore last October. In November, The London National Gallery will become the second London landmark to sell these products in art-themed limited edition packaging.

Janice Wong said, “It is an honour to be approached as the first confectionary brand from Singapore to join the Selfridges family, and we are thrilled to be here in London. At Janice Wong, we bring excitement to the future of edible creations. The future holds many opportunities, and this is the beginning of a new journey for us.”

Being a two-time Asia’s Best Pastry Chef winner by the prestigious San Pellegrino Asia’s 50 Best and winning the title of Pastry Chef of the Year from the World Gourmet Summit Awards three times, Janice Wong is proud to be able to launch her own company in London and happier still to expand across Europe.