Take a multiple Formula 1 Champion, one of the world’s foremost fashion brands and a highly-renowned sports car maker and you now have an enviable capsule collection. That’s what exactly Boss and Aston Martin have done with its new fashion collection, which features Fernando Alonso as the face of the campaign.

Fashion Forward

Ahead of Fall/Winter 2024, Boss has dropped its first capsule collection in collaboration with Aston Martin. Epitomising a perfect fusion of heritage, innovation, and contemporary style, the collection marks a new lifestyle partnership between the two brands.

Boss’ new capsule marks its first collaboration with the ultra-luxury sports car marque. It draws input and inspiration from both brands’ designers and Aston Martin’s portfolio of high-performance models.

Fusing Style And Racing

The future-facing partnership will deliver two capsule collections a year, showcasing pieces that are meticulously crafted to meet the demands of performance, and style. Building on their common passion for racing, the first Boss x Aston Martin collection draws inspiration from British carmaker’s rich legacy and the timeless elegance of Boss’ premium aesthetic, offering a 24/7 lifestyle wardrobe that exemplifies the pinnacle of modern sophistication.

For this capsule, Boss has worked with the iconic sports car brand to create an off-the-track lifestyle wardrobe that caters to the modern consumer’s desire for luxury performance. With a shared focus on innovation and flawless design, this collaboration expertly combines quality clothing with high-performance materials.

Sporty Influence

Influenced by Aston Martin’s attention to detail, elements across the collection reflect interior touches from its models, including the iconic quilted leather seats. Details on the garments such as zip pullers, cord ends and snap buttons take inspiration from finishes on their high-performance vehicles.

A unique cord adjuster was inspired by the sophisticated aluminium oil filler cap available from its Q by Aston Martin bespoke service. Lightweight high-performance materials prevalent in sports car design also crossover to the collection, including the use of carbon fibre taped seams to bring heightened performance to the fashion brand’s unmistakable style.

Presented in a smart colour palette of white, pale grey, opal green and dark mink, this menswear range exudes innovation, impeccable Boss aesthetics, and elegant design elements inspired by the iconic British carmaker.

Face Of The Campaign

Bringing the collection to life in a campaign photoshoot and film is world-renowned, Aston Martin Aramco Formula One Team driver and Boss brand ambassador Fernando Alonso. “I’m proud to front the campaign for the first-ever Boss x Aston Martin capsule collection,” said the Spaniard.

“Both Boss and Aston Martin stand for commitment, innovation, performance – and iconic style. I can’t wait for fans to experience the energy that both brands have brought to this collaboration,” he added.

This collection is defined by tailored pieces, carefully crafted in luxurious, high-performance fabrics, such as superfine merino-wool jersey and a durable carbon-fibre and cotton denim blend. Key outerwear styles complement and deliver sophistication and functionality.

The new capsule collection is available on boss.com, in stores, and through wholesale partners.