The launch of the new Puma CNY collection kicks off an auspicious new year

Drawing inspiration from Chinese culture and heritage, Puma is set to unveil its SS24 Chinese New Year Collection on 8 January 2024. Blending contemporary sport style with the rich cultural tapestry of Tibetan nomadic heritage, the brand aims to share the dragon’s roar in the new collection and celebrate a year of belonging.

Classic Style, New Look

With this new collection, Puma showcases a line of original apparels and footwear that incorporates Tibetan cultural symbols and ethnic patterns. It seamlessly blends in with the brand DNA, proudly bringing to you stylishly festive pieces for the new year.

Moreover, nothing screams the arrival of the Dragon Year more than the specially designed Puma logo and wording in this collection. They feature a Tibetan-style dragon wrapped around “P” along with intricate embroidery of the word Puma in bright red to capture the essence of the celebration.

Belong From Head To Toe

The collection also features classic pieces like the iconic T7 tracksuit, crew neck sweatshirt with matching sweatpants, as well as casual and collared tees, perfect for any occasion in and out of the festive season.

In the Year of the Dragon, Puma invites you to take the first iconic step in the collection’s one and only BLKTOP Rider, Chinese New Year edition. These kicks pay homage to Puma’s ‘80s running heritage with its clean red lines and hues highlighting the Puma form strip and shoe.

Celebrate What Matters

Additionally, this year’s Puma Chinese New Year campaign celebrates the significance of togetherness and bonding, a theme deeply rooted in the tradition of family reunions during this festivity.

This is shown in the title “Celebrate a Year of Be龙 onging” where it highlights “belonging” with a witty wordplay of the mandarin character 龙 (Lóng) which means dragon, to cleverly bring in the Year of the Dragon emphasising the importance of family connections.

Get it now on the Official Puma Website.