Type to search

Bombay Sapphire Launches ‘Saw This Made This – Art Bites’ 

Drinks Out & About

Bombay Sapphire Launches ‘Saw This Made This – Art Bites’ 


Check out this gin-inspired edible art and cocktail experience

Introducing a new artform that breaks the mould,  Bombay Sapphire has teamed up with some of the UK’ most prominent bars. Together with London’s Blue Bar at The Berkeley, Ester, The Bar Below at Hide, and Sager + Wilde Paradise Row, Manchester’s Exhibition and Edinburgh’s Hey Palu, the brand has created a gin-infused artistic jelly cube and cocktail pairings as part of the brand’s ‘Saw  This Made This’ campaign.

All Unique

Each of the six, unique ‘Saw This Made This’ art bite designs have taken creative inspiration from  the bar’s local area, including the likes of the iconic flower stalls on East London’s Columbia Road and the striking beauty of the National Monument of Edinburgh.

Moreover, head bartenders from each venue have crafted a bespoke cocktail, a work of art in its own right, to perfectly  complement the art bite pairing. The experience invites gin lovers to enjoy bitesize art that’s good  enough to eat, served up in an eye-catching jelly medium, paired with a creative cocktail serve.

Nostalgia Sells

Tapping into the cultural trend and desire for nostalgia with a contemporary twist, jelly is being  reimagined and is finding favour among a growing, discerning audience. We reckon this is the highlight of the entire experience.

Globally, individual artists and creative brands have sculpted and suspended objects in jelly, with  new and playful takes on all things jelly being widely celebrated on social media; #jello has an  impressive 1.6 billion views on TikTok.
Saw This Made This

Bespoke And Delicious

On top of that, Bombay Sapphire is shining a light on this growing trend across the UK, inviting guests to be creatively inspired by the ‘Saw This Made This – Art Bites’ duo, a cocktail served alongside a bespoke jelly design.

The Art Bites experience is the latest activity from Bombay Sapphire, launched as part of the  ‘Saw This Made This’ global campaign, where the brand continues to celebrate creativity in all  forms, and aims to show people that creative inspiration exists all around them. This follows on  from a summer of artist takeovers at two London bars, Sketch and Silverleaf.

More information can be found on the Bombay Sapphire Website.


You Might also Like

Leave a Comment

Your email address will not be published. Required fields are marked *