Bombay Sapphire Gin Goes Sustainable In Singapore
Gin maker collaborates with local creators
Bombay Sapphire, the world’s leading premium gin maker, has just launched a series of collaborations with Singaporean creators. A four part film series unveils the story of how Singaporeans are taking creative steps to build a more sustainable future. So far, the first two parts have already launched.
These Bombay Sapphire short films are out on Instagram. They focus on four diverse Singaporean brands from a glass recycling studio that repurposes glass bottles to a zero-waste bamboo straw producer. The purpose of these films is to get people questioning how we can all take steps towards making a difference.
Moreover, with all ten of the brand’s botanicals certified as sustainably sourced, Bombay Sapphire is well on its way to becoming the world’s most sustainable gin. That is why this series is so important as it is not just about Singapore or Bombay sapphire, but rather about the future of our world.
What’s more this video campaign titled #stirsustainably, is the result of a global campaign from the brand dubbed Stir Creativity which aims to motivate people to engage with their creativity and unleash their fullest potential for the betterment of all of us across the globe.
This campaign celebrates Singaporeans who are unleashing their creative potential to solve some of the challenges the country is facing to become the Zero Waste Nation it aspires to be. Bombay Sapphire hopes that by telling these stories, it can inspire each and every one of us to get creative to work towards a more sustainable future too.
Denise Tan, Customer Marketing Manager at Bacardi-Martini Singapore, stated, “Bombay Sapphire has collaborated with creators and artists for over thirty years and we are so excited now to be shining a light on the role that art plays in tackling sustainability here in Singapore.”
“Stir Creativity is all about turning something seemingly ordinary into a potential masterpiece; what better way to inspire a ‘one nation’ approach towards zero waste living than by celebrating how Singaporeans are bringing artistry and imagination to this challenge.” She added.
You can find the first part of this four part series from Bombay Sapphire on @refind.sg and the second episode at @bamboostrawgirl on Instagram. The first video documents Singapore’s number 1 art glass recycling studio, Refind, while the second video shows us how Melissa Lam creates bespoke bamboo straws.
Thirsty for some sustainability? Visit the Official Bombay Sapphire Website today.