Beyond G&T: Hendrick’s Reimagines Absinthe
It is also the brand’s first innovation outside of gin
For as long as Hendrick’s has been around we have all been fond of the brand for one very particular thing, their second to none gin. Now the brand is bringing us something new, something we are not used to seeing from them, Hendrick’s has reimagined absinthe, and they’re bringing it to Singapore first.
For those who are curious if Hendrick’s has indeed cracked the code and managed to make an absinthe you can enjoy without having an existential crisis, we wager they just about have. After all, if there was a brand adept enough to make absinthe as easy to drink as gin, it would be Hendrick’s.
Made to bring the approachability and mixability of gin to absinthe, Hendrick’s absinthe is bottled at a lower ABV of 48 percent. It also brings a sort of floral juniper flavour to what is typically a fiery and strong taste .This ensures the absinthe can be enjoyed even when mixed with other spirits.
To celebrate this innovation, Hendrick’s is bringing it to twenty renowned bars across Singapore from 19 September 2022 to 23 October 2022 so you can enjoy some of these Belle Epoque era inspired absinthe cocktails for yourself. Each bar has their own unique cocktail so if you want to try them all, plan a weekend trip at least.
The renowned bars are ATLAS Bar, Barbary Coast Ballroom, Barbary Coast Deadfall, Employees Only, Fat Prince, Jekyll & Hyde, Jigger & Pony, Low Tide, Manhattan, Night Hawk, Nutmeg & Clove, Papa Doble, Revival, Sago House, Stay Gold Flamingo, Sugarhall, TESS Bar, Writers Bar, The Bar @ 15 Stamford and Nemesis.
While some may think it odd for a gin distillery to create absinthe, Hendrick’s Master Distiller, Ms Lesley Gracie let her curiosity get the better of her and we are glad she did. After all, many more cocktail enthusiasts would have gone their whole lives fearing absinthe and that would be a shame as there are so many ways to enjoy this misunderstood spirit.
She said, “Absinthe has this incredibly rich history steeped in mystery and was for many years feared, but it really shouldn’t be as it is such an amazing liquid. It is really a cousin to gin, in that it is a botanically flavoured spirit – just with a different palette of botanicals to play with.”
Looking to try some of this gin inspired absinthe? Check out the Official Hendrick’s website and taste it for yourself today.